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Enjoy our content - where insights on marketing, design and branding collide.

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Magazine Cover Design Strategy: But First, Dessert

Blog.

Signature readers have explored the Internet of Things, private online communities, mobile apps and more with fellow Association Media & Publishing members this past year, but with one tick of a clock on December 31st, we take what we learned in

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Design Trends: 2017 Will Be the Year Of…

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I think we can all agree that 2016 was a buzzworthy year that had its highs and lows with design trends. From less than applaudable rebrands to the emergence of virtual reality technology, 2016 benchmarks where creative is heading for 2017.

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Empowering Design with AIGA

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AIGA’s design community is taking measures to embrace diversity and respect with empowering design.
The 2016 AIGA Conference in Las Vegas was an empowering one with a strong emphasis on the topic of diversity and inclusion.

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Because I Have To: Designers Doing It for the Sake of Art

In grad school, we would often get asked why we made art, and indirectly, what possibly made us choose this (usually low income, frustrating) career path.

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Tackle the Digital Transformation to Strengthen Your Brand

From business owners to marketers and digital savvies in between, we are living through a time of innovation in an ever-changing omni-channel world that transforms how businesses connect with their audiences.

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Bates Creative Gets Out the Vote with AIGA Poster Design Campaign

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When AIGA launched its design-centric Get Out the Vote campaign to motivate the American public to vote on Election Day 2016, we were excited to exercise our creative freedom to spread a positive message.

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Magazine Cover Design Strategy: Honest Purpose and Perspiration

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Taking the extra step in making your association’s content stand out from the competition takes a dose of perspiration and dedication.

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The Value of Niche Publishing

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Americans are exposed to anywhere between 4,000 to 10,000 media messages per day. But not everything we read is relevant to our particular interests.
Cue the value of niche publishing.

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Brands That Get It: UrbanStems

UrbanStems is a start-up flower delivery business that is disrupting the on-demand gifting industry one city and seasonal bouquet at a time.

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