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Bates Creative, MEI and Twixl Explore Strategies and Tactics for Digital Publishing Success

Bates Creative, MEI, and Belgium-based Twixl Media, welcomed publishers, marketers and content creators to the Carriage House at the MAA in Washington, D.C.

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Interactive Planning and Opportunities for Your Publication’s Mobile App

When you begin down the path of developing the strategy for your publication’s mobile app, a critical component is to put a plan in place for how you will weave in the interactive elements.

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Live Happy Magazine Embraces AEM Mobile on Demand to Deploy Responsive Magazine App

Live Happy is a consumer magazine that simply exudes positive vibes with uplifting stories, celebrity-studded covers and an inviting design.

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Magazine Cover Design Strategy: Power Surge

In this issue’s cover story about the Internet of Things, several association publishers study how such a high level of connectivity between members and their “things” will bring a whole new dimension to servicing association members with conte

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How Bates Creates: The Making of the Crochet “B”

“When I see the Bates “B” split in two with an empty top half, I naturally want to fill it in,” said senior designer at Bates Creative, Emily Biondo.

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Magazine Cover Design Strategy: Vistas of Value

This issue’s cover story investigates the idea that the heart of the association world’s value proposition could be hidden in their goldmine of private online communities.

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Magazine Cover Design Strategy: Ads and Editorial

When the topic of native advertising comes up, your first thought is probably online native advertising.

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NBAA’s Business Aviation Insider Takes Flight with New Magazine Redesign

The design of the National Business Aviation Association’s (NBAA) Business Aviation Insider bimonthly magazine sat dormant on the creative tarmac until Bates Creative’s modern and sleek vision was tapped for a complete print and digital redesign

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Bates Creative and Unleashed Technologies to the Rescue of Association Websites

If you could improve one feature about your website, what would it be? The Creative Unleashed team of Bates Creative and Unleashed Technologies assembled into a single superhero team at the Association Media & Publishing (AM&P) Annual Meeting

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