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Brands That Get It: UrbanStems

UrbanStems is a start-up flower delivery business that is disrupting the on-demand gifting industry one city and seasonal bouquet at a time.

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Bates Creative, MEI and Twixl Explore Strategies and Tactics for Digital Publishing Success

Bates Creative, MEI, and Belgium-based Twixl Media, welcomed publishers, marketers and content creators to the Carriage House at the MAA in Washington, D.C.

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Brands That Get It: Magnolia

You may know Chip and Joanna Gaines as the charismatic duo from HGTV’s hit show “Fixer Upper,” but these two Waco, Texas locals are just getting started with their Magnolia lifestyle brand.

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5 Reasons Why Mobile App Browse Pages are Valuable Tools

Browse Pages are often interactive and customizable frameworks that allow brands to connect with mobile app users in a more flexible way.

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There Is Still Power in Print

Blog.

Over and over again we hear that print, a medium that has existed since the 1400s, is dead. Technology has indeed disrupted the publishing biz, and for many of us, our daily lives as either content creators or consumers.

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Magazine Cover Design Strategy: EXCEL Awards Special Issue

Blog.

Nothing magnifies association publishing excellence like Signature’s special issue dedicated to coverage of the EXCEL Awards winners.

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Before & After: Women in Aviation, International Website Redesign

Women in Aviation, International (WAI) is the largest and fastest growing nonprofit aviation organization that has been networking, educating and mentoring its more than 10,000 members worldwide since 1990.

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Brands That Get It: Amazon

Amazon.com, Inc. is the United States’ largest Internet-based retailer where consumers browse aisles of pages, filling up their shopping carts with everything from A to Z.

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Interactive Planning and Opportunities for Your Publication’s Mobile App

When you begin down the path of developing the strategy for your publication’s mobile app, a critical component is to put a plan in place for how you will weave in the interactive elements.

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