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Enjoy our content - where insights on marketing, design and branding collide.

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Brands That Get It: Slack

Developers, entrepreneurs and engineers nowadays are all itching to get their hands into the software engineering spice cabinet. But cracking the recipe for the secret sauce of successful technology may be easier than we think.

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Magazine Cover Design Strategy: What’s Your Flavor?

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Over the last few years, apps in associations have evolved from small app-etizers on the mobile menu to a digital consumer’s larger app-etite.

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AMADC Unveils New Website Designed By Bates Creative

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The American Marketing Association, D.C. Chapter (AMADC) has officially unveiled its new website designed by its agency of record, Bates Creative.

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How Bates Creates: The Making of the Light “B”

On a dark winter night, our design team and a Jedi descended upon an open field with a single mission: To create the next Bates Creative Storytellers by Design ad for Signature magazine that would spark creativity into the eyes of all readers.

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Live Happy Magazine Embraces AEM Mobile on Demand to Deploy Responsive Magazine App

Live Happy is a consumer magazine that simply exudes positive vibes with uplifting stories, celebrity-studded covers and an inviting design.

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Magazine Cover Design Strategy: Sense and Cyber Sensibility

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It’s difficult protecting identities nowadays when we serve up our personal information on a cyber silver platter—social security numbers, bank accounts, private data, you name it.

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Before & After: American Coatings Association CoatingsTech Redesign

The American Coatings Association (ACA), a non-profit organization working to advance the needs of the paint and coatings industry plus all who are involved in it, decided to pop its print and digital publication, CoatingsTech, with a colorful redesi

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Magazine Cover Design Strategy: Power Surge

In this issue’s cover story about the Internet of Things, several association publishers study how such a high level of connectivity between members and their “things” will bring a whole new dimension to servicing association members with conte

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Brands That Get It: M&M’s

Classic milk chocolate, peanuts, pretzel, crispy, or creamy peanut butter—whichever it may be, M&M’s kicks off its 75th anniversary this March with a flavorful yearlong celebration as the best-selling candy in the good ole USA.

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