Event Branding

Challenge – Each year the Art Directors Club of Metropolitan Washington (ADCMW) employs exceptional event branding for its annual show and gala. Aiming to continuously inspire its audience, the event theme for ADCMW’s 58th Show needed to reflect the fun and creative nature of its members and also support the many deliverables necessary for a successful event campaign.

SolutionFor the 58th Annual Show, we worked with ADCMW to develop a theme that would resonate with its members and inspire them to participate in the event. We agreed upon the theme “Lure of Recognition” and carried out the visuals in a fun, engaging way. We also transformed a fishhook into a piece of art and used 3D images of fish and photographs of other marine life that in the campaign deliverables. Event branding included the design and development of invitations, posters, direct mail pieces and web banners.

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