Challenge – The American Geophysical Union (AGU) has published Eos as a weekly tabloid for over 35 years. In a recent organization-wide content strategy overhaul, AGU determined that Eos was in need of a redesign to evolve the publication from a weekly tabloid to a bi-weekly magazine. AGU needed a design partner who could build on the recent creation of Eos.org, a new website and major rebranding of Eos. The Eos magazine redesign would ensure brand consistency across Eos’ print and web platforms.
Solution – AGU tapped Bates Creative to redesign Eos into a bi-weekly magazine. The magazine redesign process was informed by the recent launch of Eos.org, feedback collected from a readership survey and an advisory group to AGU. This feedback helped position the focus for the redesign – creating a magazine that compels AGU’s target audience to read about Earth and space science news, while also reinforcing the enlarged Eos mission and refreshed brand. The redesigned Eos marries visual elements of the newly launched eos.org, including font choices, with more vibrant imagery and high-quality content to create a standout magazine for AGU members. AGU hopes the launch of Eos magazine will also encourage members to pass along the publication to non-members and those outside the direct fields to share the in-depth Earth and space science news covered in the publication.
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