Challenge – APICS, a professional association for supply chain and operations management, publishes its bi-monthly magazine, APICS, for members. The APICS editorial team was interested in fine-tuning the look of the magazine with minor tweaks to the design. In addition to this design refresh, APICS was also ready to launch a digital edition of the magazine for members to access from their tablet devices. APICS needed a design partner that could provide the expertise and strategy for designing an interactive edition as well as the resources to handle designing both print and digital editions of APICS on a bi-monthly basis.
Solution – APICS reached out to Bates Creative after learning about its experience designing magazine apps using Adobe Digital Publishing Suite (DPS), the leading enterprise digital publishing platform. APICS partnered with Bates Creative to refresh the design of the print magazine, launch the interactive digital edition with Adobe DPS and to design all subsequent print and digital issues of APICS. The Adobe DPS edition of APICS magazine provides members access to additional material, interactive graphics, live links to contact article authors and more. The enhanced experience and increased mobility makes it easier for members to stay on the leading edge of discovering ideas and solutions to help improve their business.
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