Challenge – The Corcoran College of Art + Design wanted to reach new prospects on a global level, looking for a new and innovative way to communicate with the emerging art community. Adobe Digital Publishing Suite was decided to be the best technology in the marketplace to enable the College to create and deploy mobile apps across tablet and phone platforms. The first app The Corcoran set out to deploy was an interactive version of its 2013 Viewbook.
Solution – Bates Creative began to work with the Corcoran team, bringing a strategic approach to designing a tablet app that would help build and strengthen the school’s relationship with prospective students. We transformed the Corcoran’s printed 2013 Viewbook into an interactive app experience that brings to life the real-world stories of the Corcoran community. The Corcoran College Viewbook App enables the school to reach a broader audience and reduces costs through digital distribution. The Viewbook App brings the experiences of being at the Corcoran to life for prospective students, the next best thing to actually being there. Beautiful interactivity in the app includes 360-degree views, videos, slideshows, hyperlinks to apply to the College and much more, enabling prospective new students to see themselves as a part of the Corcoran community, in the classrooms and with their work hanging on the Gallery walls.
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