Challenge – The National Electrical Contractors Association (NECA) publishes ELECTRICAL CONTRACTOR magazine and manages the publication’s online component, ECMag.com. The magazine website used dated technology and had not been updated in several years. The result: The website didn’t look like it fit the ELECTRICAL CONTRACTOR brand and NECA had little flexibility in the types of changes they could make to the site.
Solution – To solve NECA’s challenges, we redesigned ECmag.com using industry-specific imagery, bold colors and typography. We engaged our Drupal development partners, Unleashed Technologies, to build a Drupal platform that supports the additional functionality ECmag.com requires and is optimized for mobile devices. These changes improve ECMag.com’s flexibility and ability for the new site to adapt to future technological advancements. Since the website redesign went live, ECmag.com has seen a 20% increase in web traffic over what was already the most highly trafficked site in its industry. The website was honored with a Gold EXCEL award in 2013 for best website redesign.
“The website as part of our brand complex becomes more important. The elegance of the design now more closely mirrors what we put into the other pieces; it brings a whole new dimension to our brand.”
– John Maisel, Publisher, ELECTRICAL CONTRACTOR
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