Challenge – ExxonMobil is a frontrunner in energy science with innovation through technology at the core of its service offerings. The industry-leading and top Fortune 100 company wanted to expand on its use of the brand’s AEM Mobile license and create a mobile app to showcase its robust inventory of public-facing resources. ExxonMobil previously published these resources as static PDFs and wanted to evolve these into interactive, digital publications housed in one mobile app to not only provide more value to its audience, but to also create a more efficient workflow for the company to update and add to these digital publications as often as needed.
Solution – ExxonMobil, who has worked with Bates Creative since 2014 for the company’s previously published AEM Mobile apps, tapped the agency once again to develop a content strategy and plan for the design and development of its overarching ExxonMobil app. ExxonMobil desired an app that would leverage AEM Mobile’s browse page capabilities to create a library of its digital publications for the public to learn more about the company. Housed in this one, comprehensive app are several ExxonMobil resources, including: Outlook for Energy, Corporate Citizenship Report, Financial & Operating Review, Summary Annual Report and The Lamp. Bates Creative developed responsive HTML files to update the previously PDF deployed publications. The new app enables ExxonMobil to instantly update and deploy content to the app across all tablet and mobile devices. The app also includes access to ExxonMobil’s Energy Factor website and social media channels for learning more about the company and energy industry. The ExxonMobil app is now available through the iOS App Store and Google Play for all Apple and Android mobile and tablet devices.
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- Leading factors in mobile employee engagement
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- How mobile is affecting the job search
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