Challenge – Vertical Web Media, the publisher of Internet Retailer, needed to update its magazine to align with industry dynamics while retaining its well-established business magazine feel for its readers.
Solution – Our redesign of Internet Retailer emphasized the company’s focus on providing e-commerce business intelligence. The new design features a novel approach to typography and imagery to complement the stories that make a B2B magazine interesting on a global scale. The redesigned magazine takes show and tell to a new level by using infographics and a wide variety of imagery to showcase the fast growing Internet retailing industry.
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