Branding and Identity

Challenge – AAHSA, a respected organization that serves the aging community, had a name and mission that had become a bit tired and outdated. The organization wanted a forward-looking name that would represent its growing audience. The name change required AAHSA to concurrently rebrand and refresh its image within the aging community.

SolutionTo meet AAHSA’s goals, we worked together to develop a new name that better described its current (and future) work: Leading Age. Our team led the creative process to develop a new identity for the national organization and its state affiliates. The identity was strategically developed to reflect the crisp and warm nature of the organization and its service to the aging community. Branding elements included a brand style guide, business cards, and stationery package.

Download our How to Build a Winning Brand guide for key insights into how to develop a strong and sustainable brand for your organization. You’ll learn:

  • 6 branding best practices
  • 5 things the best brands do to stay competitive
  • 6 questions to ask yourself that could signal a rebrand

Download Branding Guide

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