Branding and Identity

Challenge – Organizers of the Marine Corps Marathon wanted to revitalize its logo with a design that could be carried over into a keepsake program for the annual Marathon.

SolutionOur design team created a modern new logo grounded in the iconic Iwo Jima memorial in Arlington, VA. The new logo design honors both the memorial and the athletes who participate in the Marathon each year. The keepsake program tells the athletes’ stories and provides specifics for those preparing for race day.

Download our How to Build a Winning Brand guide for key insights into how to develop a strong and sustainable brand for your organization. You’ll learn:

  • 6 branding best practices
  • 5 things the best brands do to stay competitive
  • 6 questions to ask yourself that could signal a rebrand

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