Challenge – Mercuto Wealth Management specializes in serving a target audience of people with high net worth. This small wealth management firm needed to update its brand to appeal to its exclusive target audience.
Solution – In order for Mercuto Wealth Management to connect with its audience, the company needed to establish a brand that conveyed trust. The new logo intertwines the M and W from the company name. This close connection represents the personal and unique relationship Mercuto Wealth Management offers to its clients and the collaboration that takes place between the company and client as they work together. A full rollout of the new identity included: design of the new logo, responsive website design, stationery and business cards.
Download our How to Build a Winning Brand guide for key insights into how to develop a strong and sustainable brand for your organization. You’ll learn:
- 6 branding best practices
- 5 things the best brands do to stay competitive
- 6 questions to ask yourself that could signal a rebrand
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