Challenge: The Napa Valley Vintners (NVV), a nonprofit trade association, has been cultivating excellence in the world famous wine region of Napa Valley, California since 1944. With more than 530 members, NVV has nurtured its community with the same values for over 70 years—around the table with good food and wines. While its members are dedicated to consistently producing wines of the highest quality, NVV wanted a medium to showcase this environmental leadership and devotion for the greater public and potential distributors to engage with as well.
Solution: Bates Creative worked with NVV to design the “Napa Valley Cultivating Excellence” mobile app created in Adobe DPS (now AEM Mobile) that champions and sustains the Napa Valley as the premier wine region in the world. With the mobility of an app, anyone can transport to the Napa Valley for an educational experience detailing the unique attributes of its region. Wine professionals, educators and members of the trade use the app as both an educational and sales tool with the majority of the apps features accessible for offline browsing. AEM Mobile’s dynamic digital format tells the Napa Valley story with embedded video, timelines, sweeping original photography, interactive maps, infographics and more. It was decided to create the app in horizontal orientation for the more panoramic feeling of immersing oneself into the landscape. Just like the Napa Valley wine region, the “Cultivating Excellence” mobile app is “small in size, but big in stature.” The app is free and available for iPads in the App Store.
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