Challenge – The National Electrical Contractors Association (NECA) wanted to develop a means to increase advertising revenue. NECA was aiming to use the media kit to reinforce the magazine’s brand positioning and to create a stronger brand recognition among potential advertisers.
Solution – The design of the print media kit was created using bold and industry-specific imagery to catch the attention of NECA’s audience and to reinforce the magazine’s brand among potential advertisers. The design features include eye-catching graphics, strong typography, and hand-crafted elements that resonate with the target audience and differentiate the magazine from competitors.
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