Branding and Identity

Challenge – As a government contractor involved in large data analysis and network security, Red Jack sought to develop a new brand that would stand out from competitors and speak to its corporate culture. Culturally, Red Jack’s brand and identity needed to be atypical while it conveyed trustworthiness to government customers.

SolutionThe Company’s name, Red Jack, stems from an old term for a pirate flag and provided an excellent basis for the development of the new, bold brand. The logo design strategically shows the lock up of the abstract R and J, which creates the shape of a shield to represent the security and protection Red Jack delivers to its customers. The logo and identity color palette selected gave Red Jack the bold visuals needed to stand out from competitors. A full rollout of the new brand included logo design, a brand style guide, business cards, and stationery package.

Download our How to Build a Winning Brand guide for key insights into how to develop a strong and sustainable brand for your organization. You’ll learn:

  • 6 branding best practices
  • 5 things the best brands do to stay competitive
  • 6 questions to ask yourself that could signal a rebrand

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