Challenge: RH Strategic, a communications firm providing PR and strategic marketing for innovators in tech, public sectors, and healthcare, wanted to modernize its online presence with a fresh website design. Since its start in 2007, RH Strategic has grown to be a national firm with three offices across the country. To accommodate its expanding reach, RH Strategic needed an interactive website that would generate engagement with its target audience and ultimately spark conversation for both future and existing business developments.
Solution: RH Strategic worked with Bates Creative to refine its brand position in its industry by designing and developing a responsive website for desktop, mobile and tablet devices. RH Strategic was open to minor brand modifications to complement the new website along with the firm’s updated narrative and website copy. Users are first introduced to the website with eye-catching scrolling header photos overlaid with concise text blurbs that link to more in-depth descriptions. Strong brand positioning is displayed throughout the website with the firm’s yellow and red color pallet along with original iconography for simple user navigation between pages. RH Strategic’s beautifully redesigned website developed with WordPress is a reflection of the contemporary and smart services that it offers to its hyper-connected and digital savvy audiences.
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