Challenge – ASIS International is the largest organization working to advance the security profession worldwide. Looking to redefine the expectation of its members and the experience they have with its flagship publication Security Management, ASIS International approached Bates Creative to redesign the magazine. The design would need to translate across both print and digital platforms, as ASIS was also ready to evolve Security Management into an Adobe DPS tablet app. ASIS chose to leverage the leading app publishing solution Adobe DPS to reach readers in the mobile space through interactive content to keep readers engaged.
Solution – Based on surveys, member engagement and organizational leadership insight, our teams worked together for the magazine redesign. The design and strategic vision of the publication were evolved to compete with the most coveted business and technology magazines available on newsstands and tablets. The cover and interior have a progressive impact – drawing the readers in with a compelling cover that ignites curiosity and excitement. The black-on-black illustrative covers visually differentiate the publication from competitors, create a brand voice and begin to unwrap the feature story through thoughtful design. The interior pages are filled with energetic colors, illustrations, imagery and typography that help the reader navigate the stories and information. After the magazine redesign was complete, Bates Creative took the final print files and created an interactive experience for the tablet using Adobe DPS. The digital publication offers a more engaging experience with rich content including video and interactive ads. Security Management readers can now access the magazine where and when they want it, whether in print or digital.
“The team at Bates, both creative and production, provided us great attention to detail in our workflow. Continued communication between Bates and our company continue to flow. Customer service is great!”
– Nello Caramat, Director of Production & Creative Services, ASIS International
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