Challenge: Signature magazine is the flagship bi-monthly publication of Association Media & Publishing, the premier membership organization connecting professionals in the association media community. The magazine is delivered to AM&P members as a member benefit and provides information about the association publishing trade. Because AM&P’s membership is primarily made up of professionals in the publishing industry, the board of directors and editorial team strives for Signature magazine to represent the best-of-the-best in media publishing to keep its audience engaged and interested. AM&P searched for an outside design agency to work with to design the cover and feature story for each issue to showcase a unique conceptual approach to the cover stories.
Solution: Bates Creative’s longstanding membership and active participation in AM&P combined with the agency’s unique approach to conceptual design segued a perfect opportunity for the firm to work with AM&P to accomplish its goals. Since January 2013, Bates has been the agency behind conceptualizing and executing award-winning designs for Signature’s covers and cover story spreads. The agency works with the AM&P editorial team to ensure that each issue’s cover and cover story design mirrors the professionalism of AM&P’s member base with a unique design twist to inspire members to think outside of the box for the creative execution of their own publications. From 3D cut paper designs to handcrafted nameplates customized from thousands of feet of wire, Bates Creative continues to push the realm of flat publication design into an intriguing display of optical illusions, mixed media designs and custom photography.
For the full inside scoop to our magazine cover and feature story design for Association Media & Publishing, visit our in-depth blog series.
Magazine Cover Design Strategy
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