Challenge – St. John’s Parish Day School, located in Ellicott City, MD, has been educating children ages three through Grade 5 in the Episcopal tradition since 1965. Over the past several years, the school has placed a stronger emphasis on teaching children through the use of advanced technology. This emphasis on technology has also spurred St. John’s to take a look at its marketing collateral and explore new ways to engage with parents and families of prospective new students through mobile marketing initiatives as an additional experience to its website.
Solution – Bates Creative transformed St. John’s printed Viewbook into an interactive app with Adobe Digital Publishing Suite (DPS) to showcase and share the experience students have attending the school. The all-encompassing app is a strong reflection of the school’s commitment to the importance of technology and education and serves as the next best thing to being on the campus. Interactive elements include videos, slideshows, audio clips, social feeds, and hyperlinks to apply to the school. With the app, St. John’s faculty has the ability to communicate with app users through push notifications, opening up the opportunity to remind parents of upcoming deadlines for enrollment, event registration and more. The Viewbook app will help St. John’s drive engagement with parents of potential new students, parents of currently enrolled students and will also be leveraged to increase awareness of the school’s events and fundraising efforts. The St. John’s Parish Day School Viewbook app is currently available for iPads and will soon be available for iPhones and Android tablets.
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