Challenge – The Chicago School of Professional Psychology wanted to develop a campaign that would inspire students and alumni to increase their involvement in the school’s community by volunteering.
Solution – To achieve The Chicago School of Professional Psychology’s goals, we developed the foundational concept “drive action.” The annual report and other collateral pieces visually communicated the “drive action” theme for the volunteer campaign. A strongly designed exclamation point gave the annual report an exciting look and feel. We also implemented the design into a window cling that alumni and students could use as a way to show their pride and support for the school and the mission of its graduates.
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