Branding and Identity

Challenge – TCS Education System sought to create an umbrella brand to represent and organize the education system it oversaw. Projected growth included new locations for TCS Education System and new types of schools being added to its portfolio. TCS Education System needed to update its identity with a corporate look and feel that would authentically represent the various facets of the organization to its internal stakeholders and support marketing and fundraising activities.

Solution – To achieve TCS Education System’s goals, we developed an identity that represented its corporate structure. Our designers developed a unique icon for each school with a complementary color palette that visually held them together. The final brand consisted of a family of five unique treatments that express the shared mission of the Education System. We brought the brand identity to life on internal and external collateral, which included the development of a brand style guide so that ongoing initiatives will stay consistent with the new brand.


Download our How to Build a Winning Brand guide for key insights into how to develop a strong and sustainable brand for your organization. You’ll learn:

  • 6 branding best practices
  • 5 things the best brands do to stay competitive
  • 6 questions to ask yourself that could signal a rebrand

Download Branding Guide

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