Challenge – The Chicago School of Professional Psychology wanted to develop a unique piece of collateral that could be used as a handout and insert into its official alumni publication to celebrate the school’s 30th anniversary. The school required that the piece be something that alumni would want to save as a keepsake.
Solution – We decided to create a poster that would tie the history of Psychology with the school’s 30-year evolution. Our design team created a two-sided poster that could easily tuck into the school’s official alumni publication as an insert or be handed out as a stand-alone piece during the school’s anniversary. The school could also distribute the poster through a number of different avenues to reach those who may be interested in having a memento commemorating the anniversary and their school. The poster design illustrates significant moments in professional psychology intertwined with a 30-year timeline of The Chicago School of Professional Psychology.
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