Exchange Magazine App

Challenge – Bates Creative began working with Thomson Reuters after its team chose to use Adobe DPS to launch its new magazine, Exchange, as a tablet app. Exchange was created in both print and digital to serve as a platform for conversations on ideas, insights, and information that could be shared across the global financial ecosystem. The launch of the digital publication gives Thomson Reuters a new and innovative way to interact with its audience by providing a memorable app experience.

Solution – Bates Creative worked closely with the Thomson Reuters team to evolve the final printed edition of Exchange into an Adobe DPS app. The design leveraged elements of the printed piece while maintaining a very clean look and feel desirable for app users. Animated charts and graphs were created to keep users engaged throughout each article. For the launch issue, animation was used on the cover to show subscribers a preview of what to expect inside the issue. With a new public-facing app, Thomson Reuters is now able to expand its reach and share its content with a larger audience of financial professionals while reaching its goal of providing information that helps those professionals drive profitability, connect, collaborate, and manage risk. Download the app, available in the Apple App Store.

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