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Enrollment Campaign

Challenge – Tribeca Flashpoint Media Arts Academy, a premier digital media arts college in Chicago, came to Bates Creative to discuss ways to elevate its enrollment campaign. As a media arts academy, Tribeca needed to develop a unique concept and collateral materials that stood out from the generic enrollment campaigns many schools still implement. A primary goal for this project was to convey the school’s main message and differentiating factor of being “part college, part industry apprenticeship,” which prepares students to step seamlessly into the media arts industry.

Solution – Bates Creative worked with the Tribeca Flashpoint Media Arts Academy to develop the theme for the 2014 enrollment campaign. Inspiration for the campaign came from the play button and fast-forward button icons that are visual representations known in the industry. These icons also played well with the hexagon shape, which is a previously established branding element for the school. It was important to the Academy to showcase students in action around campus to show prospective students the culture they would become a part of when they join the school. The project included the creation of flyers, metra ads, curriculum grids, t-shirts, direct mail pieces, posters and a refresh of the school’s viewbook.

“Bates has always impressed me with how well-rounded they are. The creative is great but so is the project management and customer service. The best of both worlds!”

– Dina Schenk, Chief Marketing Officer, Tribeca Flashpoint Media Arts Academy

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