Challenge – Vitals, a web-based technology firm serving the health informatics industry, needed to position its brand as a leading source of information for patients looking to gain knowledge and make better health decisions. In the ever-changing health business environment, Vitals sought to create and sustain a competitive edge by successfully rebranding to capture mindshare as the market leader.
Solution – Evolving the Vitals brand started with an in-depth dive into purpose, positioning and design. Consolidating products and secondary brands and garnering actionable data formed the cornerstone of the rebranding initiative. From there, we translated those elements to external communications. We developed a new logo, which evokes movement and clarity; chaos to structure demonstrates a dynamic system of patterns and textures to reflect the fluid nature of healthcare as an industry. New life has been breathed into the Vitals brand–from messaging to core values and from market research to visual identity.
Download our How to Build a Winning Brand guide for key insights into how to develop a strong and sustainable brand for your organization. You’ll learn:
- 6 branding best practices
- 5 things the best brands do to stay competitive
- 6 questions to ask yourself that could signal a rebrand
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