Challenge: ExxonMobil, a leading Fortune 100 multinational oil and gas corporation, first worked with Bates Creative in early 2014 to launch a mobile app for its recruitment team to leverage for its U.S. recruiting season. This original “Working at ExxonMobil” app was developed using Adobe Digital Publishing Suite, but when ExxonMobil learned that Adobe was releasing the next generation of DPS, Digital Publishing Solution (now Adobe Experience Manager Mobile, AEM Mobile), in 2015, its HR team wanted to explore how the app could be taken to the next level with the new Adobe DPS 2015 (AEM Mobile) platform.
Solution: Bates Creative continued business with ExxonMobil in strategically redesigning the “Working at ExxonMobil” app from the original DPS platform to the revamped AEM Mobile. With AEM Mobile, Bates had the capability to leverage and enhance the design of the original app while meeting ExxonMobil’s goal of educating current and potential employees alike on any questions regarding the culture, functions and global energy policies of ExxonMobil. The addition of the sleek browse opening screen intensifies the design aesthetics and enhances user flexibility to navigate between articles. A central browse page, a social media hub and dynamic video libraries fuel the interactive experience of the app for users during recruitment sessions or from the comfort of their personal mobile devices. The app was designed in vertical orientation for iPhones and horizontal orientation for iPads and is available for download from the Apple App Store.
Download our Infographic for key insights into how mobile apps are influencing how businesses connect with employees. You’ll also learn:
- Leading factors in mobile employee engagement
- Mobile device usage among employee demographics
- How mobile is affecting the job search
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