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New & Noteworthy: Atlas Brew Works Branding

News.

Bates Creative is proud to reveal our branding work for Atlas Brew Works, a new packaging craft brewery in Washington DC.

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Research – The Essential Phase of an Association Re-Branding Process

Research is the essential first step during a branding or re-branding process. Before an association can begin to brand itself, or go through a re-brand, there is investigation that must take place.

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Brands That Get It: Discovery Communications

Discovery Communications gets It. As the world’s #1 Nonfiction Media Company, they have a lot of brand management to deal with. But let’s talk about what’s most important – Shark Week.

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Brands That Get It: Coca-Cola

Coca-Cola gets It. They found a unique and inspiring way to get their audience to become advocates for their brand on a global scale, while tying in their current campaign using a mobile app.

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Building a Better Logo

Identity design and what makes a successful logo
1. It’s a visual metaphor – Your logo (and possible tagline) is a doorway to a bigger idea. It invites the audience to learn more by telling a quick story through the mark.

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Magazine Redesign Evaluation

Five ways to tell if your magazine needs a facelift
Here are a few questions we’ve found to be helpful while in a redesign critique:

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How to Choose a Color Palette for Your Brand

Introducing the Dewey Color System
When you see the iconic Coca-Cola logo, you see red. When you see your local UPS truck drive by, you see brown.

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What Can Red Do For You?

A Color Trend With Traction
In the past few years, a keen observer might say that green has made its way to the top of the color power list.

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