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Enjoy our content - where insights on marketing, design and branding collide.

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New & Noteworthy: Atlas Brew Works Branding

News.

Bates Creative is proud to reveal our branding work for Atlas Brew Works, a new packaging craft brewery in Washington DC.

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Brands that Get it: The Ritz-Carlton

The Ritz-Carlton is a brand that gets It. The Ritz has done an impeccable job of differentiating its brand through a customer service strategy that goes above-and-beyond for its guests.

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Bates Creative to Lead WNG Marketing SIG Discussion

News.

Bates Creative will be leading a roundtable discussion for Washington Network Group’s (WNG) Marketing Special Interest Group (SIG) on November 1, 2012.

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5 Branding Insights

What is something all companies have in common no matter how big or small? They need to successfully brand their company in the best way possible.

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Want to build brand? Give voice to the fire.

It’s no secret in marketing that for any of it to work the ad, campaign, collateral, identity, brand – has to tap into emotion.

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Building a Better Logo

Identity design and what makes a successful logo
1. It’s a visual metaphor – Your logo (and possible tagline) is a doorway to a bigger idea. It invites the audience to learn more by telling a quick story through the mark.

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