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Magazine Cover Design Strategy: But First, Dessert

Blog.

Signature readers have explored the Internet of Things, private online communities, mobile apps and more with fellow Association Media & Publishing members this past year, but with one tick of a clock on December 31st, we take what we learned in

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The Value of Niche Publishing

Blog.

Americans are exposed to anywhere between 4,000 to 10,000 media messages per day. But not everything we read is relevant to our particular interests.
Cue the value of niche publishing.

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Find Your Way Out of Wonderland with Bates Creative at the AM&P Annual Meeting

News.

Don’t Be Late…
For a Very Important Date

Bates Creative is hosting a Very Merry Un-Tea Party at Association Media & Publishing’s Annual Meeting at the Ronald Reagan Building in Washington, D.C.

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Debbie does…Florida Magazine Association

Bates Creative President, Debbie, is always on the go. This week Debbie is off to Florida to speak at the Florida Magazine Association’s (FMA) Annual Publishing Conference & Expo in Lake Buena Vista, FL.

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Mobile and Tablet Apps

It’s a Leap Year, and what better way to celebrate than with food and friends? 
So on February 29, we hosted a Mobile and Tablet App Lunch and Learn to talk about this exciting new frontier with some clients and friends.

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Design Trends in Print Media

How to use trendy print design techniques with out being yesterday’s news

Design is not hot trends and pretty pictures. Design starts trends, uses trends and craves the next trend—  it should never be defined by trends.

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How Magazine Design Impacts Sales

Redesign and the Bottom Line: Clients Share Magazine Redesign Results

In today’s economy it is a tough decision to spend significant budget allowances on redesigning a magazine.

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How to do a Virtual Press Check

A new way to communicate with out-of-state printers
It’s funny to think back about how our parents or grandparents had envisioned the future of communications.

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Print is Dead?

Not for those Meeting the Changing Needs of Readers
Is the end near? Can we print another issue? Will we lose more readers to the Web? These are only a few panicked questions being asked by publishers on a daily basis.

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