Joey has this aesthetic about him. You know, the look that says “I have a thick beard that not even a blue shell in Mario Kart could dent and a pep in my step sure to spill red wine.” Joey’s photographic memory allows him to retain information visually, but this graphic designer’s appearance is already hard to forget.
Perhaps that’s why Joey found a home in the exploration of branding. This jack-of-all-trades got his start in painting murals on friends’ walls and detailing ghost flames on cars at his grandfather’s auto body shop. But it was how branding allows him to decipher the tone, mood, and feelings of a brand that confirmed his love for the creative industry.
Graphic design is a profession that doesn’t necessarily require a skill for drawing, but Joey is constantly doodling with his sketchy and animated style. This unconscious habit transitions smoothly to his design process. With any project, he starts his work in black and white and selects his color profile based on his feeling for each project later on.
To top it all off, you will always find Joey sporting a 1920’s paper boy cap nearly 100 years past his time. After all, his caps are the final element to completing his branded “Joey” look.