Bates Creative presented Atlas Brew Works with a series of mood boards anchoring the steampunk theme to discover an ultimate design direction. Because art is an essential component to Atlas Brew Works’ mission, the final logo was hand-drawn with sharp angles juxtaposed with rounded gears to showcase a modern-day interpretation of steampunk aesthetics.
Atlas Brew Works’ brand identity showcases a merging of science, culture and community that comes together and tells the stories with unmatched art at every touch point: packaging, promotional materials, limited edition posters, tap handles, coasters and a responsively designed website.