Translating Print into a Digital Experience
Bates Creative brings a comprehensive perspective of how publication design should move across channels, guiding the transformation of print into the best digital experience. Upon delivery of the final print files from the Live Happy team, Bates Creative then develops each issue as a supplemental digital experience that evokes a consistent branded experience across channels.
When Live Happy sought to implement a responsive design strategy in 2016, Bates Creative advised its editorial team to adopt an HTML workflow made possible with the Adobe Experience Manager Mobile platform to deploy its magazine to all mobile devices. This shift enabled Live Happy to more fully embrace the robust publishing capabilities that the AEM Mobile platform offers.
Bates Creative started the redesign of the Live Happy app with a mobile-first approach and created custom HTML templates for the magazine. The strategic move away from its former InDesign-driven digital workflow enables the team to design once for all digital devices, cutting down production time for the digital edition. Bates Creative continues to translate Live Happy’s print files into an approachable digital edition enlivened with custom animations throughout the app. Readers experience interactive nuances like butterflies fluttering around celebrity Kristen Bell or Modern Family star, Jesse Tyler Ferguson, juggling with his dog.
The redesigned Live Happy app also leverages AEM Mobile’s browse page feature—an opening app screen that acts as a “content storefront”—to connect the publication’s other branded resources with its in-app magazine content. The app’s opening browse page markets books, the most recent magazine issue, archived issues, as well as the brand’s podcast, store and website.
To uphold the inviting and engaging content of the print magazine, Bates Creative works with Live Happy to present readers with an interactive digital experience that consistently meets their content consumption habits with every issue.