Case Study

Live Happy Magazine

Live Happy is a bi-monthly consumer magazine dedicated to educating people on the science of positive psychology as well as spreading happiness to communities across the globe through inspiring stories, tips, quizzes and celebrity interviews.

Live Happy first tapped Bates Creative to design each digital issue of the magazine in AEM Mobile (classically Adobe DPS) in 2015. From there, the Live Happy team was driven to deliver readers a magazine app that offers a seamless user experience across all tablet and smartphone devices. Bates Creative worked with Live Happy to develop a responsive design strategy for its magazine app, which was redesigned and launched in April 2016. Bates Creative continues to support the brand as the team behind the creation of the magazine’s digital edition.


  • Digital Discovery and Strategy
  • Mobile App Design and Development


  • FOLIO: Eddie & Ozzie Awards
  • Min’s Best of the Web Awards
  • MUSE Creative Awards

Live Happy magazine and Bates Creative Group have been close partners for nearly three years, creating award-winning digital issues that our readers love. As the digital format is always evolving, we appreciate the expertise of Debbie Bates-Schrott, Ernie Achenbach and their talented technical and design teams in leading us through several evolutions of platforms and updates. Our readers (and staff) are especially thrilled to have our magazine available on smartphones so they can get their happiness doses anywhere at any time.

Donna Stokes, Executive Editor
Live Happy magazine

Translating Print into a Digital Experience

Bates Creative brings a comprehensive perspective of how publication design should move across channels, guiding the transformation of print into the best digital experience. Upon delivery of the final print files from the Live Happy team, Bates Creative then develops each issue as a supplemental digital experience that evokes a consistent branded experience across channels.

When Live Happy sought to implement a responsive design strategy in 2016, Bates Creative advised its editorial team to adopt an HTML workflow made possible with the Adobe Experience Manager Mobile platform to deploy its magazine to all mobile devices. This shift enabled Live Happy to more fully embrace the robust publishing capabilities that the AEM Mobile platform offers.

Bates Creative started the redesign of the Live Happy app with a mobile-first approach and created custom HTML templates for the magazine. The strategic move away from its former InDesign-driven digital workflow enables the team to design once for all digital devices, cutting down production time for the digital edition. Bates Creative continues to translate Live Happy’s print files into an approachable digital edition enlivened with custom animations throughout the app. Readers experience interactive nuances like butterflies fluttering around celebrity Kristen Bell or Modern Family star, Jesse Tyler Ferguson, juggling with his dog.

The redesigned Live Happy app also leverages AEM Mobile’s browse page feature—an opening app screen that acts as a “content storefront”—to connect the publication’s other branded resources with its in-app magazine content. The app’s opening browse page markets books, the most recent magazine issue, archived issues, as well as the brand’s podcast, store and website.

To uphold the inviting and engaging content of the print magazine, Bates Creative works with Live Happy to present readers with an interactive digital experience that consistently meets their content consumption habits with every issue.

If you’re ready to get started in digital magazine design and have no idea where to start, thank your lucky stars that you just found Bates Creative!

Donna Stokes, Executive Editor
Live Happy magazine