Business Aviation Insider Magazine Redesign
NBAA began the process of revitalizing Business Aviation Insider by tapping Bates Creative to do an in-depth magazine critique. Bates Creative reached several conclusions about the magazine’s current state and what NBAA could do to transform its publication into a valuable resource for members. Bates Creative ultimately advised that a magazine redesign was needed to align with the expansion of the magazine.
Bates Creative recommended establishing a structured yet dynamic layout with a consistent grid structure to deliver the magazine’s content in a more proficient way. Bates Creative worked with NBAA to shift its publishing strategy by considering how the issue’s content will evolve or change for its anticipated digital issue.
To set the tone for the magazine, Bates Creative designed a new nameplate that is unique to NBAA and its members. Each cover features a clean, photograph-driven design with a chosen pop-color that complements the colors displayed in the featured image. The interior of the magazine showcases custom illustrations, compelling photography and close crop compositions to tell the stories in a captivating way. Bates Creative crafted a modernized kit of serif and sans serif fonts to help inform readers of content hierarchy and editorial type.
Within the first six months of the redesign, nearly 70 percent of survey respondents said they consider Business Aviation Insider a must-read magazine due to its rich content and forward thinking solutions for obstacles within the industry.