A NETWORK ENGAGED
The process began with Garfinkel + Associates researching, drafting and finalizing the content for the annual report while Bates Creative simultaneously conducted a discovery session with NPR to brainstorm how to creatively elevate the 2016 annual report.
When NPR shared with Bates Creative its pre-determined theme for the annual report, it had the groundwork for what the title meant symbolically, but wasn’t sure how to visually portray it. Because NPR reporters are “out there”—in the field, radio waves, podcasts and on the web—they are continually expanding the conversation with more voices and different points of view. Bates Creative homed in on the idea of a network of shared voices harmonizing under a single brand with a focused mission.