Passion Meets Branding Expertise
The first step of the branding process was brainstorming and polishing a name for the restaurant concept. The selected name, SteelFire Kitchen & Bar, is a literal-meets-conceptual name that speaks to the quality environment the food is prepared in as well as the passion-infused cuisine that is served to each patron.
Bates Creative designed the logo with flames engulfing the sans-serif typographic lockup that is weathered with a faint texture. While the restaurant is a new concept, the distressed logo design is a nod to the family’s years of experience in the restaurant business. Clad in red, black and gray, the color palette distinguishes the two-part meaning of the name while making a smoky reference to metal and heat.
Bates Creative ensures that the SteelFire branding system maintains consistency from signage to menu design to uniforms to reaffirm the restaurant’s dedication to experience.