Your Brand, Your Content…Your Future
Mark will be joined by Laura Lewis, CMO of CREW Network, to host a workshop session on Tuesday, April 16th, covering how associations are connecting digital publishing efforts to their brand purpose and brand positioning. As the discussion unfolds, attendees will learn the benefits of how a workshop can seamlessly align brand goals through this first-hand experience at the conference, answering today’s pressing question for brands: is your brand aligning content/publishing to its audience, or is the audience defining it?
Through this workshop, Mark and Laura will discuss why brands need a strong brand strategy and identity, how you can test it, and how to ensure external communication tactics and content match where you’re headed. They’ll discuss the changing face of our audience and how to continue to build it, challenging budgets, and what you can to do to drive change. This workshop will be facilitated with break out groups and tangible outcomes that attendees can bring back to their organizations. Attendees are encouraged to bring challenges into the room and be ready to discuss tactics to overcome.