Artistic Intelligence: a Mentality, a Mission and a Choice

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How to Build a Winning Brand

Key insights into how to build a strong and sustainable brand

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A Forward-Thinking Mobile Mindset

How mobile apps are empowering corporate communications

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Is it Time for a Publication Redesign?

Signs to help detect if it’s time to revamp your publication

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Blog and News Insights

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February 20, 2019

The Value of Personas

Personas. We’ve all heard of them. They’re coined ‘a must’ for brands, but why exactly do we need them? If you value efficiency, growth, and continuous learning to improve your brand, read on. The +

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February 19, 2019

Is Brand Loyalty Dead in 2019?

How do you define brand loyalty today? In a perfect world, it starts with an unexpected and new experience, then elicits a positive response that people want to share with others. And then...POOF! …you’ve +

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February 8, 2019

Why Your Brand Needs A Tone & Voice

Today’s brands have a new challenge: humanization. Faceless brands are gone. It’s all about how to fuse human elements into brands to build consumer trust and stand the test of time. A foolproof way +

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