Director of Brand Strategy

Bates Creative, a Silver Spring-based creative brand experience agency, is looking to hire an enthusiastic, experienced Director of Brand Strategy who is excited to be part of a growing, fast paced strategic and creative team. The Director of Brand Strategy will be responsible for leading central communication with all of our clients and with our small internal core team.


This position reports to the President of Bates Creative

  • 5-6 years experience in a related field
  • Advertising/Design/Brand Strategy/Marketing Organization experience
  • Demonstrated experience in market research and analysis, and working knowledge of research tools
  • Proven ability to multi-task and manage multiple projects at a time while paying strict attention to detail
  • Demonstrated capacity to motivate and/or collaborate with others
  • Ability to lead client meetings, creative brainstorms and general agency development
  • Excellent written and verbal communication skills
  • Strong entrepreneurial drive
  • Requires minimal supervision
  • Strong understanding of the consumer marketplace and industry trends combined with a strong business acumen
  • Able to drive brand strategy, creative assets, messaging, and communications channels for clients large and small
  • Orchestrate and work closely with a highly engaged, fast-paced team to build strategic and creative relationships for clients large and small
  • Utilize market research tools to perform audits and analytical explorations of client-specific assets, industry positioning, competitive landscapes, and key stakeholders/target audiences
  • Summarize findings through reports in order to enable clients to strategically evolve their brand with confidence
  • Guide clients through the “why” that is shaping their brand values, strategies, individual campaigns, and more building a unique perspective on not only the brand strategy that we’re offering to clients, but to redefine how we approach our industry to be effective and connected in the digital world
  • Other responsibilities include supporting clients’ social media campaigns, developing new business proposals, and organization and management of day-to-day internal agency business processes
  • Salary based on experience
  • Accrued Personal Time Off (PTO)
  • Scheduled work from home flexibility
  • Company contributes toward individual healthcare plan after 90 days
  • Parking/Metro allowance
  • Simple IRA plan available after 1 year, with up to 3% company match

To be considered, send a cover letter, resume and link to online portfolio to

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