With more than 500 creative works submitted by 86 entrants in the Metropolitan Washington, D.C. area, Bates Creative is honored to win gold at the 2017 DC ADDY Awards in the Out-Of-Home & Ambient Media, Public Service category for its #AIGAvote poster campaign.
The American Advertising Awards is a three-tiered annual awards competition managed by local American Advertising Federation (AAF) chapters that recognizes creative excellence. Here in the District, AAF DC awarded 50 Gold ADDY Awards and 65 Silver ADDY awards to entrants that exuded unique design and creative strategy at this year’s competition.
A Creative-Centric Movement Designed to Inspire
Bates Creative participated in AIGA’s 2016 Get Out the Vote campaign that encouraged AIGA members to submit original nonpartisan poster designs leading up to the 2016 general election. Out of the nearly 750 poster designs the national campaign attracted, Bates Creative submitted four individual creations.
Poster: Wield Your Power
Designer: Ashe Abbott
Technique: Vector Illustration
“Voting is the only real power we have in this political process, and when we don’t vote, we are willingly giving up our power. We still have the power to make a statement about what we think is right. By wielding our power through voting, we show that we have voice.”
Poster: Regardless of Your Perspective
Designer: Cecile Jordan
Technique: Custom Typography
“The inspiration for this design stems from my empathetic ability to see a situation from multiple angles. In my everyday life, I avoid discussing politics as it’s very hard for me to pick which side is “right” or “wrong.” How you vote really depends on what life experiences you bring to the voting booth and I dislike that the election causes people to criticize one another without really understanding each other’s perspective. It’s not about cutting down our fellow Americans, but raising up our patriotic spirit. With those thoughts in mind, I developed an ambigram, which is literally a bipartisan typographic treatment. Placed against a black background to maintain a neutral tone, there is no wrong or right way to hang the poster as the viewer will be able to understand the poster’s meaning from opposite perspectives.”
Poster: I Think Therefore I Vote
Designer: Eliza Rownaghi
Technique: Custom Typography
“Descarte’s quote is a commonly referenced truth within philosophy. It speaks to basic human existence; that thought is a natural instinct inherent to us because we are human. As American citizens, it should be a natural instinct for us to vote because we are an inherent and essential part of this country. The interplay between the two meanings appeals to me—it’s a more elegant means of saying ‘don’t be dumb; go vote.'”
Poster: Unite, or Die
Designer: Sam Rahman
Technique: Hand Drawn Illustration
“In 1754, Benjamin Franklin implored the colonies to ”Join, or Die” in order to win the French and Indian War. In 2016, we must unite once again. No matter which party you belong to, you must get out and vote. The only harmful decision is not to participate.”
As a Gold ADDY recipient, Bates Creative is moving on to the second tier of the ADDY Awards Competition to go up against other winning entries from District Two, including: New York, New Jersey, Pennsylvania and Delaware. Visit aafdc.org for a complete list of the 2017 D.C. ADDY winners.