Bates Creative welcomes four new members to its team as the agency continues to propel forward in creating strategy-driven, memorable brand experiences. Joining the team are Alex Blair, Director of Brand Strategy; Trevor Corning, Director of Client Engagement; Kate Struthers, Account Manager; and Jenna Lally, Marketing Coordinator.
Bates Creative President Mark DeVito, comments on the growth of the agency, “Our goal is to create a diverse team of experts that our clients can rely on no matter the scenario. We love it when we cross that threshold and understand our clients’ challenges inside and out. This helps us anticipate their needs to advance their brands.”
Alex Blair, Director of Brand Strategy, previously at CHIEF, crafts insightful brand strategies, implements creative tactics and develops solutions to strengthen our clients’ bottom lines. Above all, Blair develops brands that motivate and resonate with audiences. With a decade of experience in strategic communications, Blair has counseled CEOs, coached sales teams, launched brands, mobilized grassroots, and his knack for gathering compelling stories and translating them into actionable ideas have appeared in The New York Times, Wall Street Journal, Reuters and Politico.
Trevor Corning, Director of Client Engagement, fosters growth for the agency through client relationships, crafting project approaches, and creating awareness of the agency’s full-service brand and creative offerings. Corning comes from CHIEF as a PMP-certified account manager and marketing practitioner with a decade of experience working with nonprofits, Fortune 500 companies, and government clients, Trevor is a Brookings Institution published author on US Congressional process.
Kate Struthers, Account Manager, cultivates the relationship between the client and the agency, ensures the project team is working strategically to meet client needs and is a primary contact for clients throughout project life cycles. Previously at Ideas That Evoke, she has a background in traditional, digital, and social advertising in an array of industries. Struthers’ experiences contribute to the expanded capabilities Bates Creative offers.
Jenna Lally, Marketing Coordinator, builds digital marketing strategies and crafts engaging cross-channel content for clients and the agency alike. Previously at Bully Pulpit Interactive, her background in launching, executing and reporting on political and corporate advertising campaigns brings a fresh perspective on how companies should use both paid and organic media to ensure their brand reaches its target audience.
With these new team members, Bates Creative continues to mature into a multi-dimensional brand experience agency that provides custom brand strategy and creative offerings.
“Great teams start with great chemistry and that’s what we’re already experiencing with our new team members. Fresh ideas, fresh perspectives, and most of all, unique personalities,” DeVito says.
Since 2003, Bates Creative has expanded its professional repertoire to encompass branding, marketing, digital, and print expertise. To complement this growth, Bates Creative has sharpened its focus on research, strategy, content and digital development. The result: memorable brand experiences for clients that connect with audiences across touch points.