We just received word and want to shout an exciting congratulations to YMCA of Metropolitan Washington (YMCADC) for winning two W3 Awards for its YMCADC 2013 Annual Report Website. Since 2011, we have evolved the design of YMCADC’s annual report from a print only report to a web-based solution that is driven by emotional connections and charismatic content.
“Every year that I work with Bates Creative, we approach the annual report with a fresh perspective,” said Jackie Dilworth, Director of Communications at YMCADC. “Our goal in 2014 was to create a report that is more emotionally driven to build deeper engagement among our members, volunteers, donors and partners. I was thrilled with how it came together!”
“Our goal in 2014 was to create a report that is more emotionally driven to build deeper engagement among our members, volunteers, donors and partners.”
And the hard work has certainly paid off with the following awards representing the organization’s commitment to community:
2015 Gold Award Winner: YMCADC Annual Report – General Website Categories – Charitable Organizations / Non-Profit
2015 Silver Award Winner: YMCADC Annual Report – General Website Categories – Corporate Communications
The 2013 Annual Report appealed to its audience with impactful photography to support YMCA’s 2013 theme, “The Road of Responsibility.” The responsive design offers a seamless user experience with the ability to full-screen toggle throughout the content like the capabilities displayed on a mobile app.
“The electronic format has allowed us to reach many more people than the traditional annual report!” Jackie said.
While the 2013 Annual Report Website is driven by the purpose of speaking to persons involved in the charitable, non-profit sector, it doubles as a presentation tool to dive deeper into the relationship between YMCA and its audience.
The W3 Awards honors creative excellence on the web for Fortune 500 companies, international agencies, small firms and everyone in between. Once again, we are proud of YMCADC’s accomplishments in a pool of top-tiered competitors.