Alex Blair

Director of Brand Strategy

Alex has a knack for mapping out insightful brand strategies and stories that resonate across every channel and campaign. Believing that brands can’t garner success until realizing who they are, he unravels their traits, beliefs and missions to help mature authentic identities.

As Director of Brand Strategy, Alex leverages and implements creative tactics and solutions to strengthen our clients’ bottom lines. But truly behind this growth is motivating brand strategies that mobilize audiences.

His decade-worth of strategic communications expertise has traveled him to five continents for work in search of brand stories that motivate audiences to take action. Whether counseling senior executives on communications plans in Russia, or hosting workshops for attendees from 20 countries in South Africa, it’s the pursuit of branded purpose and storytelling that keeps him going.

His cross-vertical experience as a brand strategist is as diverse as his global travels. Alex has counseled CEOs, coached sales teams, launched brands, and mobilized grassroots efforts for brands including Dell, IBM, Opower, Oxfam, H&R Block, Blue Cross Blue Shield, U.S. State Department, and more. His stories and ideas have also appeared in publications like The New York Times, Wall Street Journal, Reuters and Politico.