Amanda McCarthy

Director of Marketing

As Director of Marketing, Amanda motivates brands to explore new tactics and methods of connecting with audiences. She gets to the heart of the matter by using art, data, and science to create customer-first experiences that serve a purpose. Amanda knows that we’re in the business of inspiring audiences to take action. But before she can reach a client’s end goal, she leads her team in researching and unearthing marketing strategies that align a brand’s values with its audiences’.

As the agency’s lead navigator and creator of customer journeys, Amanda and her team dissect how to overcome a client’s past hurdles by promoting content that can inspire and entertain audiences from all angles. She has flipped challenges into opportunities for clients such as the Air Force Association, CREW Network, George Mason University, Transurban, and Unisys.

The same goes for her approach to Bates Creative’s internal marketing strategies. She buckles down on branding so that every interaction–whether on social media, at in-person events or picking up a piece of collateral–evokes a consistent and compelling experience. Every day, Amanda challenges her growing team to keep their eyes out for breaking industry trends to help guide the agency’s evolution.

Since joining Bates Creative in 2012, Amanda has been the face and voice of the agency’s marketing team. She has represented the agency at industry events across the country, including Washington, D.C., New York City, Chicago, Orlando and Las Vegas. Through these efforts, Amanda helps ensure that Bates Creative continues to hallmark its brand as an industry influencer and go-to agency for clients, prospects and partners.