Adobe Gets It. Since Adobe’s start in 1982, the company has grown to become a global giant, rising above competitors to become the brand leader in the digital industry. It didn’t happen overnight, but Adobe has become an established brand name, leaving its mark in consumers’ mindsets on a global scale.
How does a company accomplish this in 30 years? By going after one simple concept:
“Adobe is changing the world through digital experiences.”
That’s a pretty strong statement (found on Adobe’s corporate fact sheet), but would anyone out there debate it? Bates Creative sure doesn’t; in fact, we stand behind it 100%.
For the past 30 years, Adobe has produced numerous products that all aim to reach that goal of changing the world through digital experiences. From Adobe PostScript, launched in 1984, all the way to Adobe Digital Publishing, launched in 2011, the brand has been at the forefront of technology and has understood what consumers want and NEED when it comes to digital.
At Bates Creative, a number one priority for us is to create kick-ass work for our clients. Using Adobe products in our studio has empowered us to do so.
“Working with Adobe products has allowed me the ability to express my creativity the way I see fit. Whether it’s a sketch that I drew on a sheet of paper, an inspiring photo, or even a pattern on someone’s clothing, Adobe equips me with the tools to carry out my thoughts quickly and precisely to what I imagine my layout to be in print, web and the iPad.” –Darryl Sebro, Bates Creative’s Art Director
Bates Creative is constantly blown away by the capabilities Adobe products have to offer. They help our designers expand their creative ability, where little is impossible to accomplish or create.
“We harness our creative DNA to not only enable the creation of beautiful and powerful images, videos, and apps, but also to reinvent how companies interact with their customers across every digital channel and screen.” -Adobe
Adobe seems to inherently understand the constant evolution of technology, and continues to produce products that are just ahead of the curve.
Strategy to Showcase
This year, Adobe launched the software Creative Suite 6 (CS6). The Adobe team decided to take the launch to the next level by using it as an opportunity to showcase their social media chops.
“We wanted to engage customers and drive solid business results through social media, so we had to clearly understand the impact of all our strategies. We not only set out to generate as much buzz as possible, but we also wanted to continually adapt our strategies along the way and see the returns,” explained Maria Poveromo, Director of Social Media for Adobe.
How did Adobe measure the success of their social media campaign for the CS6 launch? With the power of Digital Marketing Suite, another Adobe product, launched in 2009. This was a brilliant move by the Adobe team. They took full advantage of the CS6 launch by using it as a platform to prove the value of the Digital Marketing Suite.
Using the Digital Marketing Suite to measure the success of the social media campaign for the CS6 launch gave them real results to show customers. This was a strategic move by Adobe. They accomplished demonstrating the importance of measuring social media’s bottom-line value, and guided customers to realizing the need for another Adobe product.
Image courtesy of Adobe, all rights reserved.
As the global leader in digital marketing and digital media solutions, Adobe must also focus on upholding their major brand reputation. The Adobe leadership team understands this, and in doing so, they don’t restrict their efforts to just products. In the past two years, Adobe has achieved the following recognitions:
- The world’s first corporation to achieve four Platinum-level Certifications for Energy and Environmental Design Excellence
- Ranked #20 on the Top 50 Socially Responsible Companies in the U.S.
- Named one of the 100 World’s Most Ethical Companies
- Named one of the “100 Best Companies to Work For” by Fortune magazine
It’s clear that the Adobe brand has gone above-and-beyond, expanding their responsibilities to include environmental, ethical, and social accountabilities, adding to the brand’s superiority.
Sometimes it goes beyond being the best that you can be and becomes more about inspiring others to achieve their best as well. At Bates Creative, that’s why we think Adobe is a brand that gets It. And to refer back to that initial concept above, Adobe has accomplished changing our world at Bates Creative through their digital experiences, and we thank them for it.